hard sell

英 [ˌhɑːd ˈsel]

美 [ˌhɑːrd ˈsel]

n.  强行推销

BEC

牛津词典

noun

• 强行推销
  a method of selling that puts a lot of pressure on the customer to buy

柯林斯词典

• N-SING 强行推销;硬性销售
  Ahard sellis a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something.
  1. ...a double-glazing firm whose hard-sell techniques were exposed by a consumer programme.
     其强行推销手段被一个消费者节目曝光的双层玻璃窗生产公司

英英释义

noun

• forceful and insistent advertising

双语例句

• Worse, Sir Nicholas faces a hard sell because the costs and benefits of preventing climate change are unevenly distributed.
  更糟糕的是，尼古拉斯爵士面临的是一场成功希望渺茫的推销行动，因为防止气候变化的成本和益处分布不均。
• Is it a hard sell when you reach out to them?
  跟这些政府接触时有什么困难吗？
• Learn the art of selling yourself indirectly, by persuasion and example rather than by the hard sell.
  学习间接推销自己的方法，要运用说服和楷模的方法，而不要强迫推销。
• I don't appreciate it when someone tries to give me the hard sell.
  我不喜欢有些人硬性地卖给我什么东西。
• Ifwe don't get impressive results today, we're gonna have a really hard sell come tuesday.
  如果我们今天不能取得令人注目的成果，我们星期二就会很难通过。
• But you'll have a hard sell with the parents.
  不过他们的父母可不会答应。
• The market economy remains a hard sell and recent events have brought out the Jeremiahs to proclaim the death of capitalism.
  让人接受市场经济仍然十分困难，最近发生的事件则让悲观预言家们一个个冒了出来，宣告资本主义寿终正寝了。
• Substituting whole foods for sweet industrial concoctions may be a hard sell, but in the face of an industry that is exploiting our biological nature to keep us addicted, it may be the best solution for those who need that sugar fix.
  用完整的天然食品替代工业生产的甜食，或许很难让人接受，然而面对这样一个利用我们的生物天性让我们成瘾的产业，这对那些渴求糖分摄入的人，或许是最好的方法。
• The study also debunked the notion, long held by ad agencies, that older consumers are a hard sell because of their long-held preferences for products that are hard to change.
  这项调查还破除了广告公司长期以来的一项错误认识，即向老年消费者推销产品非常困难，因为他们对产品的偏好年深日久，很难改变。
• The risks inherent in shipping, a notoriously cyclical industry, or infrastructure finance, where there is lots of construction risk, mean that credit ratings are low, making them a hard sell to bond investors.
  海运业是以周期性著称的产业，其中风险与生俱来；基础建设资金包含多种建设风险，意味着低信贷评级，因此不容易推销给债券投资者。